Make marketing work:
- Why marketing is no longer “nice to have” for accountancy firms.
- Common mistakes (and how to avoid them).
- Simple, effective marketing strategies that work in the real world.
- Q&A: Get all your questions answered by Matt and the TaxCalc team.
Meet our presenters
Dean Shepherd CTA FMAAT
Director of Customer Education
& Engagement, TaxCalc.
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With over 20 years’ experience as a practising accountant and chartered tax adviser, Dean is responsible for customer education and engagement at TaxCalc. In 2004, he launched a niche digital accounting practice which he sold in 2016 prior to making a move into tax and accounting technology.
Join TaxCalc and special guest Matt Wilkinson, founder of Belay - a marketing agency specialising in accountants and professional service firms - for a refreshingly practical webinar that cuts through the confusion.
What you will take away:
Matt Wilkinson
Founder of Belay/Bizink
Matt has helped accountants with marketing and websites for over 15 years. In 2012 he founded Bizink which has helped over 2000 firms from all over the world. In 2025 he exited Bizink to focus on marketing consultancy through his new venture, Belay.
In a world flooded with AI-generated noise, the firms that win are the ones that stand out, show up and speak clearly to their ideal clients. If your marketing feels confusing, inconsistent or non-existent, this webinar is your reset button.
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Trust TaxCalc to help you grow.
PLUS watch Matt deliver a live website critique for attendees brave enough to volunteer!
Andy North
Chief Marketing Officer, TaxCalc.
Andy joined TaxCalc in 2021 as the Chief Marketing Officer from his previous role as publisher of AccountingWEB in both the UK and the US. He has spent over 20 years studying the accounting profession and appeared on too many podcasts and webinars to mention.
